8:00 – 8:30 – Registration and Badge Pick Up

8:30 – 9:00 – Conference Introductions and Breakfast

Meet and greet your fellow conference attendees with Breakfast of Pastries and Coffee.

9:00 – 9:45 – Morning Keynote with XYZ

Keynote with XYZ about Local Search Marketing trends and the implications of Google’s “Universal Search” strategy. Learn about how you can capitalize on search engine traffic and trends.

* XYZ – XYZ EMPLOYERS NAME Manager

10:00 – 10:30 – Search Engine Marketing for the Local ‘SMB’ and Why it’s Different

We’ll cover why SEO and PPC for the small to medium business (SMB) is different, and how it can be utilized profitably and properly. Our Panelists will explain how you can use Search engine marketing to your benefit, and reach thousands of untapped customers. We will discuss the right products, services, and how online marketing fits for any business!

* Moderator: * XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product

10:30 – 11:00 – Basic SEO and PPC Tactics for Success

With thousands of websites coming online daily in the US, Local Small Businesses need to have an edge on the competition. Learn how Search Engine Optimization can help you increase visitors and make your site rank in the Top 10 in Google/Yahoo/Bing. We will also discuss the tricky, but very profitable skill of Pay-Per-Click (PPC) markeing – so you don’t waste your time and money!

* Moderator: * XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product

11:00 – 12:00 – Advanced SEO and PPC Tactics for Success

Building on the Basic Session previously, this is where our Panelists truly peel back the hood on the Search Engines and show you the advanced methods used to gain links, ranking, and thousands of qualified visitors!

* Moderator: * XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product

12:00 – 1:00 – Gourmet Buffet Lunch

Take a break and have some lunch!

1:00 – 1:45 – Social Media and Search Engine Rankings – Facebook, MySpace, Twitter, FriendFeed, Digg, etc…

Discuss the emerging Social Media Sphere and how it has shaped Internet Usage and behavior. Twitter, Facebook and others have infiltrated our lives – how can a SMB capitalize on these channels? We will discuss: profiles, pages, followers, tweets, squeeze pages and exactly how you can convert Social Media users into customers!

* Moderator: * XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product

1:45 – 2:30 – Banner and Display Online Media

INSERT DESCRIPTION HERE

* Moderator: * XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product

2:45 – 3:30 – SMB Website Aanalytics and ROI – Featuring Live: Google Analytics Installation and Use

INSERT DESCRIPTION HERE

* Moderator: * XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product

3:30 – 4:15 – Building a Website and Landing Page so it will convert!

INSERT DESCRIPTION

* Moderator: * XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product

4:15 – 5:15 – Q&A: Recap and Future of Local Search (for Premium Attendees Only)

Speak with the thought leaders yourself! If you have signed up for the Premium Pass you will get exclusive access to a private Q&A Session where you can ask them any question you want! Learn the secrets directly from the Professional’s – a once in a lifetime opportunity.

* Moderator: * XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product
* XYZ – XYZ’s Employer or Product